AIR MAX LAUNCH

for NIKE

Bringing the Air Max to life all over London

Launch video

The new Air Max was touted as the most flexible version of Nike's famous shoe to date. Our challenge was to convey that flexibility using a limited set of static assets. We used sophisticated techniques to create a video that brought the Air Max to life.

Debuting across London

We created various versions to suit screens at Harrods, NikeTown and Westfield

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