Shining a light on Nike's reflective range.
Shedding some light
Nike challenged us to create a Digital Mirror experience that showed consumers just how highly-reflective their new Flash Pack shoes and jackets were.
Get ready to shine
Participants signed up for the experience using our iPad app which also controlled the Digital Mirror from start to finish. Once the consumer had both the shoe and the jacket on it was time to begin!
Light it up
Stepping up in front of the Digital Mirror the consumer could see a live feed of their new look. Then came the “Wow!” moment - we shot a beam of light towards the highly-reflective clothes which illuminated right in front of the consumer's eyes.
See more of our technology projects:OMM TECHNOLOGY
Now that they were lit up, the consumer then posed for 4 photos, using the iPad to choose their favourite one to email themselves.
In the spotlight
After receiving their photo by email, participants could share socially using Facebook and Twitter links included as well as links to the Flash Pack Collection on nike.com
We also set up and distributed 68 computers and screens to Nike Stores all over Europe for the Flash Pack launch
I want one!
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