POP UP STUDIO

for NIKE

Capturing the social spirit of We Own The Night

Pop up studio

We launched a pop up photography studio in NikeTown London to capture the moment when women signed up for We Own The Night (WOTN) - Nike's 10k run.
Each girl had a professional shot taken which was then branded with WOTN colour wash and sent to them via email. Emblazoned with the WOTN logo and hashtag these photos were perfect for sharing online and also challenged their friends to sign up too.

Boutique photo gallery

Now that we had some great shots we wanted the whole store to see them - so we designed, developed and installed an online touchscreen gallery to flip through. Additionally a second touchscreen displayed the latest WOTN blog posts from fashion partner, Elle.

See more of our technology projects:

OMM TECHNOLOGY
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