PROBABLY THE BEST LED

for CARLSBERG

How do you advertise Carlsberg without mentioning their name?

A 0% Perimeter advertising challenge

As a principal partner of the UEFA European Championships 2016, Carlsberg had a major problem: it is against the law to advertise alcohol in France. Couple that with UEFA's very strict and limiting rules on creativity and animation in their perimeter boards and we had an unusually challenging brief on our hands.

Probably the best in the tournament

Working with an alternative Carlsberg “Probably” logo, and a modified strapline with no mention of beer, we crafted content which rated as one of the very best for brand recognition in the whole tournament.

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