for NIKE

An interactive shopping experience for Nike Store White City

Connected footwear shopping

An interactive touchscreen wall allowing consumers to rotate shoes in 360 degrees, choose their size from stock or request a gait analysis from a member of staff. Whilst waiting they can also check out the latest look from the Nike clothing range.

Run club walls

Twice a week, runners meet at Nike stores all over London to participate in the Nike Run Club. This interactive wall shows when and where your local club meets as well as specific running routes. It also allows members to upload their Nike+ info after each run and even displays social streams post-race.

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