Catching more anglers with a brand new hook

A new brand

Catching more fish is the aim of every carp angler and Pallatrax needed a new look to align with the quality of products they make. The logo references two aspects of rods - the hook, subtly referenced in the circle and the flying fishing line, referenced through elaborate font swashes.

Making bait look great

Our photography department slaved away night and day to make the bait look as funky as it smelled...eeew.

Packing it onto the shelves

These striking point of sale stands reinforce the strong Pallatrax brand, helping it stand out from the competition in-store. All in all we designed and artworked over 150 different kinds of displays ranging from small counter top boxes to large bait stand displays.

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Catching more carp anglers

Every product brand needs a catalogue for trade and consumers.
Pallatrax is no exception

Hook them with a responsive website

Every angler gets bored on the banks while waiting for the next big catch. To keep them entertained we designed a dynamic website that views perfectly on mobile, desktop and tablets.

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