for NIKE

Surround yourself with Mercurial speed at NikeTown London.

A perfect formula

A perfect mix of science and art produced a great motion graphics piece which involved speed-based high-impact graphics, highlighting the Mercurial System of Speed product range with precision accuracy.

The science of illumination

Glowing from the core of NikeTown London's Ground Floor, 270 double-sided LED light drops at varying heights were installed. Encircling consumers in an immersive lightshow it was a perfect fit to showcase Nike's Mercurial Football product range.

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High-energy extreme resolution

When we attract people into a space we don't mess about! A 7.5m wide 3m high LED screen with a black lacquered Formula 1 racing car made by our retail partner Millingtons Associates ensured the whole execution was set up for success.

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